Highlighted in DN

The #1 daily newspaper in Sweden as to distribution and readership, DN, has an article on movies and audience screening. The reporter, who's taken part in such a testing, describes the process of having a say on how entertaining a movie is and presents an overview of the available methods of film screening on the Swedish market. This is where our iDTV Lab appears.

Although the Americans have carried the system of movie test screenings to an extreme, many of the technical progresses are made not in the West but in the East, in iDTV Lab in Vasa, the reporter writes. The article is found here (in Swedish only).

Blogs and me in the news

The daily newspaper Vasabladet, at which I worked a couple of summers both as a writing and layout reporter, has a feature story today on blogs. I contribute with the explanation part, as to why people blog. I once blogged on the underlying reasons and in the feature story, I repeat that I believe two human needs are met by blogging, that is the need to express oneself and to belong to a community (or as the sociologist love to call it: Gemeinschaft) or a peer-group. The story is not on-line, curiously enough, but if I find the time, I'll see if I can upload a screen shot of the story.